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Closing Q2 Strong & Setting Up for a Successful Q3

Q2 is wrapping up. How your team finishes these last couple of weeks will determine how you enter Q3.

The best sales teams don’t just focus on closing deals in the short term—they ensure their pipeline is ready and being built for long-term growth. 


Here’s how to finish Q2 strong and prepare for a high-impact Q3.


1. Prioritize High-Probability Deals

Not all deals will close by the end of Q2. The key is knowing which ones to focus on. 

✔ Identify prospects with high engagement and clear buying intent. 

✔ Focus on deals that only need minor adjustments to close. 

✔ Don’t waste time chasing low-probability opportunities that still need months to develop.


By targeting the right deals, you can maximize your end-of-quarter revenue without burning out your team.


2. Start Laying the Groundwork for Q3

Sales teams that don’t proactively build their Q3 pipeline start the quarter behind.

Now is the time to: 

Re-engage cold leads who weren’t ready earlier. 

Nurture existing prospects by sending valuable insights or industry updates. 

Schedule Q3 meetings now to hit the ground running.


Think of Q3 success as a byproduct of the work you do right now.


3. Conduct a Q2 Review to Refine Strategy

Before diving into Q3, take stock of your Q2 performance: 

✔ What worked well in Q2?  What did not?

✔ What sales processes need improvement? 

✔ Where did deals stall—and why? 

✔ Take stock of each sales person’s quarterly and YTD quota performance. 

✔ Where did deals stall—and why?


A detailed review of Q2 allows you to make better strategic adjustments for the second half of the year.


Conclusion

The best sales teams finish strong and prepare early. If you want Q3 to be your best quarter yet, start by closing Q2 with focus, momentum, and a well-structured game plan.


At The Gansman Group, we help businesses optimize & execute their revenue strategy to ensure they never fall behind.


My best,


Michael Gansman

 
 
 

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