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The New Playbook: Sales, Marketing, and Trust in the AI Era

The old sales and marketing playbooks no longer work!!! Buyers are more cautious, budgets are under scrutiny, and everyone is promising “AI-enabled” solutions. In this environment, what buyers crave isn’t hype - it’s clarity . Let’s break it down. Sales : Buyers don’t want a pitch - they want insight. Spray-and-pray prospecting is dead. The winners in 2025 are personalizing every conversation, proving ROI, and positioning themselves as trusted partners instead of vendors. Mar

The Hidden Cost of Indecision: Why Waiting Is Your Biggest Risk

In today’s economy, uncertainty is the default setting. Leaders are navigating rising costs, unpredictable demand, and tighter access to...

The Strongest Q4 Starts Right Now

As summer ends, most companies look to Q4 with a mix of urgency and hesitation. Budgets are tight. Pipelines are inconsistent. Leaders...

Delayed Decisions: What Are They Costing Your Business?

In this economy, hesitation is everywhere. Leaders are pausing decisions, holding off on hires, and delaying investments. It’s...

Celebrating 5 Years: Thank You for Being Part of the Journey

This month of July, we are celebrating the 5-year anniversary of The Gansman Group. As I look back, on July 29, 2020 , I launched The...

Closing Q2 Strong & Setting Up for a Successful Q3

Q2 is wrapping up. How your team finishes these last couple of weeks will determine how you enter Q3. The best sales teams don’t just...