Practical thinking on sales, revenue, and growth.
For CEOs and business owners who want answers, not theory.
Every insight published here comes from real engagements, real industries, and real revenue challenges. No recycled frameworks. No generic advice. Just straight thinking on what is working, what isn't, and what to do about it.
If something resonates, reach out. That's usually how the best conversations start.
"Michael helped me think differently about a risk vs. cost analysis, which led to my decision to hire a VP of Commercial Lines. That growth choice turned out to be profitable and helped me focus on other priorities. I was also able to leverage Michael's executive network to identify a financial expert who helped my controller transition to a CFO role."
- Chris Peterson, Chris-Leef General Agency ⭐⭐⭐⭐⭐
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What a Revenue Generation System Actually Does When the Market Turns Hard
When the market gets harder, many companies respond by pushing harder - more outreach, more pressure on the sales team, more meetings, more explanations for why opportunities aren't moving. Some of that may feel necessary. It's rarely sufficient.
The System That Helped Manufacturers Survive May Not Be the System That Helps Them Scale
Manufacturing leaders have had to manage through a difficult stretch: Demand volatility, input cost pressure, labor challenges, channel complexity, tariff wars, and other policy uncertainties have forced many companies to become more careful operators.
Why Mid-Year Is the Most Important Strategic Moment Most CEOs Ignore
By mid-year, most leadership teams have enough evidence to know whether the business is building momentum or being dragged down. Most treat the moment as a reporting exercise instead of a decision point: reviewing the number, comparing it to plan, and explaining what changed in the market.